The Power Of Review Sites For Small Businesses

Regardless of your worth or status in life, you are human and that means you go out to eat, shop for clothes, purchase gifts and get your hair cut and as a consumer, you've probably read a few online reviews in your years on the internet.

What Can Reviews Do For Your Business?

Build Consumer Trust

Improve local Search ranking

Good marketing material - you can share your reviews across social media and your website

Reviews on your website and landing pages can improve conversions.

In 2019, you can’t afford to ignore online reviews. From home wares to new cars, consumers rush to online review sites, this is great for small business BUT also opens you up to that particular individual who may leave a very emotional review that will be very damaging to your business, this is where the BOM built a platform to embrace consumer feedback, even by us rewarding your customers to leave you constructive feedback BUT every single review is moderated and we don’t publish it until you see it and communicate with your customer online reviews. Create social proof, increase consumer trust, and they connect you to your consumers directly on the BOM.

If you’re not already working to improve your online reviews, you can start now by claiming or adding your business to the BOM and utilise our review cards and BOM badge and together we begin to encourage your customers on the importance of leaving honest reviews, optimising your listings on each platform, and providing excellent customer service. By now you should be convinced that your company must pay attention to online reviews, but just in case you’re not, below are 20 online review stats to fuel your business for 2019.

Some Stats To Consider If You Don't Think Consumers Care About Online Reviews

  • 97% of people read reviews for local businesses.
  • 90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.
  • 91% of 18-34 year olds trust online reviews as much as personal recommendations.
  • 93% of consumers say online reviews impact their purchasing decisions.
  • 89% of consumers read businesses’ responses to reviews.
  • 93% of people who use mobile to research go on to complete a purchase of a product or service. Most purchases happen in physical stores.
  • 3.3 is the minimum star rating of a business consumers would engage with.
  • 68% of consumers will leave a review if asked.

The Value of Positive Reviews

  • A one-star increase in rating leads to a 5-9% increase in revenue.
  • Customers are willing to spend 31% more on a business with excellent reviews.
  • 92% of B2B buyers are more likely to purchase after reading a trusted review

The Cost of Negative Reviews

  • 94% say an online review has convinced them to avoid a business
  • Only 13% of consumers will consider using a business that has a 1 or 2 star rating.
  • Four out of five consumers have changed their minds about a recommended purchase after reading negative online reviews. Businesses risk losing as many as 22% of customers when just one negative article is found by users considering buying their product. If three negative articles pop up in a search query, the potential for lost customers increases to 59.2%

You are safe with us, so reach out and embrace feedback on the BOM