The BOM is a lot more than just an online directory, but let’s firstly look at the benefits from just being in the BOM's main directory.
If you search for your business name on the internet, you will likely see your business show up in directories for which you never submitted a listing. This is because many business directories today pull from other larger directories and automatically create listings.
This means that getting listed in one directory usually means getting listed in several more, allowing you to kill two (or more) birds with one stone. On the flip side, sometimes the information doesn’t transfer over properly. It’s very important to check, verify, and update your listings frequently and regularly. The BOM makes life simple, as time is money – so once you set up your profile as a member, you can log into your own dashboard to update your details
Though they are massive, online business directories have advanced filtering and suggestion capabilities, and serve to connect you with your target audience. Local business directories are beneficial because they make your business visible to your local community. The BOM gives you a prominent, quality web page within our own website which is optimised and is a national platform with filtering capabilities that a customer can utilise to find you anywhere in the country.
The typical online business directory allows users to search by specific criteria, such as service, location, and category. By simply entering complete and accurate information in your listing, the directory will then connect your business to the people searching for it, even if they don’t search your business name explicitly. This is highly beneficial because oftentimes, people don’t know to search a specific business name or the specific service they need. The BOM has you covered with highly sophisticated ‘smart search’ software.
Word of mouth has always been a trusted source for consumers, so most online business directories have a customer review component. With the real-time sharing capabilities of mobile devices, customers can now publish reviews instantly—even during their experience. However, this can sometimes be lethal to a small business owner who doesn’t know this review has been published and doesn’t have the opportunity to respond. The BOM will not publish any reviews without alerting you as the owner. Even if you are not yet verified on the BOM, we will contact you and let you know, then you can communicate with your customers to hopefully resolve the issue.
The fear of negative reviews prevents many businesses from being listed online. However, this closes them off from getting positive reviews as well which are essential for a good reputation. As long as you know how to properly handle it, the cost of one negative review is outweighed by the benefit of many positive reviews. Plus, a mix of reviews can even strengthen your reputation, as it shows that you are a genuine and healthy company that has nothing to hide. Again, the BOM does not permit negativity, it promotes constructive feedback to allow small businesses to grow. You no longer need to fear encouraging reviews from your customers
When a user performs a search in an online business directory, it will display a list of relevant results, each with a brief snapshot so that you can decide which one to click on to learn more. This means that even if a user doesn’t click on your listing, they still see your business. Every encounter a person has with your business increases their awareness and familiarity with your brand, which warms them up for further engagement.
Search engine optimisation (SEO) is the practice of leveraging your web content in such a way that search engines will favour it and rank it higher in results for applicable searches. A search engine wants to be trusted by its users, so the more information it can obtain about your website, and the more consistent that information is, the better you will rank. Online business listings are a great way to support and supplement your already existing information to give it that extra validation. The BOM listings are designed to optimise your business for high rankings.
It is possible to get on the first page of Google through SEO practices, but it can take a few months to start seeing results. Online business directory sites on the other hand have been around for a while, have high amounts of traffic, and are, for the most part, trusted by search engines. Since Google likes these characteristics, its first page of search results regularly contains pages from online directories. If you get listed in an online business directory, you have a chance of benefiting from their well-established SEO and showing up on the first page of Google.
Online business directories have immense benefits and neglecting them can actually hurt your business. So get started today by verifying your trial listing on the BOM and watch the shift in your growth.
Not a problem! For only $1.90/week you can have a full website on the BOM. We Offer you premium features and extensive SEO services, an impossible feat to achieve on your own site for less than $10-$15k per year
Business Class will suit your needs within the BOM but if you would like us to look at digital services for your own website, please send us a support ticket here